The Rise of TikTok Music Trends: How Social Media Is Rewriting the Billboard Charts

UNITED STATES (TXAN 24) — TikTok has become an undeniable force in the music industry, with viral dances and memes propelling songs from relative obscurity to the top of the charts.

But it’s not just the latest viral challenge that’s making TikTok an essential part of the music industry—it’s a complete revolution in how music is discovered, consumed, and even created.

Breaking New Artists

TikTok has given rise to a new wave of music stars. Artists like Olivia Rodrigo, Lil Nas X, and Doja Cat all found their start by going viral on TikTok before seeing massive commercial success. Songs can now go viral in a matter of hours, bypassing traditional radio airplay and chart placements, making TikTok a launching pad for future chart-toppers.

Music Trends That Shape the Sound

On TikTok, music isn’t just a backdrop—it’s the driving force. From the viral success of Savage Love by Jawsh 685 and Jason Derulo to the Renegade dance craze powered by K CAMP’s Lottery, TikTok music trends can dictate the sounds we hear on the radio. Influencers and creators are increasingly dictating the genre, tempo, and rhythm of songs that dominate playlists.

The Power of User-Generated Content

One of the key reasons TikTok has reshaped the music landscape is the power of user-generated content. TikTok users regularly take songs and transform them into viral videos, dances, and memes.

This content, in turn, drives streams, downloads, and visibility for the songs they feature. It’s a cycle that helps songs go viral, ensuring artists reach new, younger audiences.